The South African Embassy, Busan’s Paradise Hotel and 11 South African wine importers hosted the South Africa White Wine and Haeundae Beach Festival last week. About 300 people participated in the festival, held on July 26. Guests included Ambassador Stefanus Schoeman, hotel and beach visitors and wine industry workers. Festival events included a tasting of some 100 wines from the country. Designed to promote South African wines to the city of Busan, the festival emphasized white wine due to its popularity during the summer months. South African wines have enjoyed growing prevalence in Korea as the country has experienced a boom in the beverage’s popularity. In order to further Koreans’ understanding of the featured wines, sponsors distributed printed information, and staff from the embassy helped to serve and explain the wine. For more information about the event, contact the embassy at (02) 795-0948 or visit