Thursday: The American Chamber of Commerce in Korea’s Media and Entertainment committee is holding a meeting on the theme “The Pareto Principle of International PR: Why Your Brand Needs to Think 80-20.”
Kenneth Hong, the Director of Global Communications at LG Electronics, will speak on the ways companies can communicate their brand equity to global customers. The first hour is open for networking and lunch will begin at noon, followed by the presentation and a Q&A session. Non-members are welcome to attend.
The meeting will take place from 11:30 a.m. to 1:30 p.m. at the Millennium Seoul Hilton Hotel in central Seoul.
Attendance costs 52,000 won for members and 62,000 won for non-members, inclusive of lunch.
For more information, visit www.amchamkorea.org.